Marketing Paper

Marketing Paper Marketing Paper LVMH Moet Hennessy-Louis Vuitton SA is an empire of over sixty upscale refined brands. This luxury focused company sold over twenty-four billion in 2008. Trying to sell you a dream, the status quo, or just a quality product this company can attend to your finer needs. Comprised of a vast selection of high-end goods such as: Fashion and Leather, Perfume and Cosmetics, Wine and Spirits, Selective Retailing, and Watches and Jewelry. This company and all of subsidiaries are not concerned with average America. The 47% are not even thought of or brought up in meetings except how to keep their products out of their hands. Meaning these products are meant to make you feel elite, superior, and of worth. These products are highly counterfeited around the world and sold at average prices for average people not what Bernard Arnault wants. Spending over ten million annually just to keep them out of their hands. If you want it, buy it but buy the real thing it will make you feel much better than trying to be fashionable and fake. It also destroys the brands reputation when some trashy looking girl with no makeup in sweat pants, stained shirt, gas-station sunglasses, buying off brand everything because she cares really nothing of quality just the look has a Louis Vuitton hand bag on her side. This is why market skimming is used as a pricing strategy. Price is half of reputation. People who are willing to buy unique product at a premium price are the ones being marketed too. The high pricing strategy limits the introduction of the product in the beginning making it more desirable hopefully to innovators and early adopters wanting to be the leading status quo of their network. In Japan and Hawaii prices are increased in peak times to increase profits whenever possible. In 2001 when the market didn’t look good with interest rates at all time lows and the stock market looking gloomy Louis Vuitton increased prices. Why? To make themselves desirable to let people make sure that they know this is luxury, this is your status quo and that they know you will buy it if you have the money whether you have to save or just have the money lying around because you want to dream because everyone wants to be something more than average. Playing a 90-second commercial on TV to inform people about Louis Vuitton new corporate branding campaign to highlight the brand’s travel heritage was a wise move in my opinion. First off it’s a 90-second commercial, that’s three regular commercials. So obviously it costs more, it grabs your attention longer, and it’s like hanging a carrot in front of a horse to

French Expression Etre Dans Son Assiette - French Plate

French Expression Etre Dans Son Assiette - French Plate Lets start with a mistake you hear all the time: be careful to not say une assiette (a plate) instead of un sià ¨ge (a seat). Students get confused because the verb for to seat is sasseoir, so they think une assiette is related. Hence the mistake. A Plate Une Assiette We have different kind of plates used for different courses: Les Assiettes Plates (Flat): une petite assiette (une assiette fromage, une assiette dessert par exemple) - smaller plate used for cheese or dessert for example.une grande assiette (une assiette entremet) - a bigger plate, used for the main course.une assiette pain - a very small plate for the breadNote that a very small plate to put under a cup is called une soucoupe.   Les Assiettes Creuses (Deeper Plate) une assiette soupe: soup plate Les Plats (Serving Dishes) There are too many to list: des plats creux (deeper), des plats plats (yes, flat serving dish), and we often sort them by their shape or use : un plat rond, oval, carrà © (round, oval, square...), un plat poisson (for the fish), un plat tarte (pie)... un plat pour le four (for the oven). Ne Pas Être Dans Son Assiette   This weird idiom means to not feel/look well, to feel/look depressed.   Et bien, Camille, à §a va ? Tu es sure ? Tu nas pas lair dans ton assiette.Well, Camille, are you OK? Are you sure? You dont look well. And it has nothing to do with a plate! Actually, it does come from sasseoir, and has to do with the position one is sitting: Lassiette. Its an old French word, that nowadays is only used for horseback riding. We say: un bon cavalier a une bonne assiette. (a good rider has a good sitting position). Otherwise, the French word une assiette is used for a plate, thats all. Note that for the idiom ne pas à ªtre dans son assiette will always be used in the negative, and the possessive adjective will change to agree with the person you are talking about. Regarde Pierre : il na pas lair dans son assiette.Look at Pierre: he doesnt look well.